Popular series continues, helps students and practicing artists develop their business ideas, studio practice, and freelancing.
Whether you’re an emerging or established studio artist, a freelancer, or looking to start your own company, online courses in the Entrepreneurship in Art and Design series will give you the skills you need to succeed.
For emerging artists and designers & current students
As the world of art and design continues to evolve, so does the definition of entrepreneur, freelancer and small business owner. From launching your own business plan and being able to successfully market your product or service to branding, visual identity and leadership, this new suite of courses will prepare you for success with essential business skills.
For established artists and designers & certificate grads
A practicing artist must learn the survival skills necessary for a successful commercial art career. Whether you already have seen some success in the marketplace or if you are still on the fence about launching, these courses will enhance your studio practice with training in marketing and branding, business fundamentals, creative process management and more.
The series, launched in fall 2022, continues in winter and spring 2023 with two new courses and a returning favorite:
How to Launch Your Own Art and Design Business
Jan 9–Feb 19, 2023 or
April 17–May 28, 2023
Discover how to write a mission statement, create a business plan, determine what to charge, and structure your business for tax purposes. The course is taught by Brian McSherry, a graphic designer, studio artist and trained lawyer whose personal studio work has been shown in galleries in and around the New York area.
Branding and Visual Identity for Your Art and Design Business NEW!
Feb 27–April 9, 2023
Develop and define your personal brand and vision, build your online presence on social media, and learn how to pitch and present your work to clients through strategies like storytelling and the elevator pitch. The course is taught by illustrator and graphic designer Daniel Anguiano, whose Mexican heritage informs his digital collages.
How to Succeed in a Creative Career NEW!
April 17–May 28, 2023
Want to discover what it takes to survive and thrive in a creative career? You’ll learn how to mobilize your creativity to succeed when challenging circumstances arise, and how to manage your creative process to stay organized, focused and future forward. You’ll be led by Linda Pritcher, who has designed everything from billboards to high-end shoes and is now a consultant to entrepreneurs and businesses.
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